Introduction
On this page I will show what I have researched in terms of the Key Concepts such as Audience, Media Language (codes and conventions), Representation and institution. I will be getting ideas on how to make my magazine look more realistic and show this by analysing and showing my process.
Wednesday 25th November 2015
Audience Theory
In lesson, I have been able to research and understand that audiences are driven towards a media product, in this case a magazine because they are active as consumers. In this sense, there are two different audience theories that can help to explain how this process takes place.
Abraham Maslow's Hierarchy of Needs was produced in 1943 and is also known as a 'theory of motivation'. It is seen as a pyramid starting from the bottom, basic needs moving to higher needs in terms of aspirational goals. When one need is fulfilled a person is known to seek to fulfil the next one and so on. Level one is the most important level of a person’s needs and as the needs go upwards; the further it goes up the pyramid, the needs become less important to basic survival and more important in terms of enhancing life.
The original Hierarchy of Needs five-stage model includes:
1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep.
These are the priority needs of everyone. Everyone needs to make sure they have gained these needs before they move up the Hierarchy. It is important that people have the right amount of these needs for everyday life.
2. Safety needs - protection from elements, security, order, law, limits, stability, freedom from fear.
3. Social Needs - belongingness, affection and love, - from work group, family, friends, romantic relationships.
4. Esteem needs - achievement, mastery, independence, status, dominance, prestige, self-respect, and respect from others.
5. Self-Actualization needs - realizing personal potential, self-fulfilment, seeking personal growth and peak experiences.
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